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Auckland, NEW ZEALAND – 12 September 2024: Canon New Zealand today announces the RF 28-70mm f/2.8 IS STM, marking the 50th lens in the RF range. This constant aperture zoom lens is designed to be the ideal choice for those looking to unlock greater creativity and achieve higher quality images without compromising on portability. The new lightweight lens is the perfect step up for photographers wanting to upgrade their kit bag, enabling users to broaden their creative possibilities as well as elevating storytelling capabilities.
Designed for a range of shooting scenarios, from portraiture to street and travel, the RF 28-70mm f/2.8 IS STM empowers users to capture creative portraits with beautifully blurred backgrounds in a variety of lighting conditions. The fast f/2.8 fixed aperture is ideal for shooting in low light, capturing everything from fading ‘blue hour’ light to dimly lit indoor scenes. The RF 28-70mm f/2.8 IS STM aims to deliver on excellent image quality, utilising the wider benefits of the EOS R System such as the large diameter mount and Canon’s renowned optical technologies. Built with reliability in mind, particularly in rough conditions, this weather resistant lens can also take on more challenging adventures with its optical image stabilisation of up to 5.5 stops1.
Measuring a mere 92.2mm in length when retracted and weighing 490g, this latest lens is among the lightest of its kind. With a significant weight reduction compared to previous lens options, it deserves a permanent place in any creative storyteller's kit bag. Boasting capabilities that enable users to stay fully immersed in the moment, the RF 28-70mm f/2.8 IS STM offers swift adjustments to shutter speed, aperture or ISO on the move using the versatile Control/Focus ring.
Paired with any of Canon's compact full-frame cameras in the EOS R System range, such as the EOS R8, it provides a lightweight, travel-friendly solution with superb low light performance and the ability to capture everyday moments with stunning clarity and depth.
Pricing and availability
Pricing will be set at dealers’ discretion. RRP pricing includes GST.
The RF 28-70mm f/2.8 IS STM is priced at $2099 RRP and is scheduled to be available in New Zealand in September. The camera will be supported by Canon New Zealand’s 5-year warranty when purchased from an authorised Canon New Zealand reseller2.
1 Measured according to CIPA 2024 standard. Centre 5.5 stops (yaw/pitch directions) at a focal length of 70mm using an EOS R8. Coordinated control using In Body IS x Optical IS provides an image stabilisation effect of 7.5 stops (centre) and 7.0 stops (corner) (yaw/pitch/roll directions) at a focal length of 70mm using EOS R1.
2 Applies to purchases made on or after 25 November 2019 in New Zealand from authorised distributors, dealers or retailers
