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Canon’s newest entry-level EOS R system mirrorless camera has been designed to effortlessly capture special moments in outstanding quality, and is small enough to bring along on family adventures.
Canon also demonstrates its commitment to expanding the advanced range of RF prime lenses with the launch of the RF 28mm f/2.8 STM – the smallest and lightest RF lens yet1.
Auckland, NEW ZEALAND – 24 May 2023: Canon New Zealand today announces the launch of the EOS R100, tailor-made for those who want to preserve quality time spent with family and friends, perfect for capturing special occasions and lasting memories. With a 24.1 megapixel APS-C sensor and Dual Pixel CMOS AF packed into its compact and lightweight body, the EOS R100 offers stunning yet effortless image quality, perfect for shooting on the go. Accompanying the launch of the camera is the RF 28mm f/2.8 STM, Canon’s smallest and lightest lens in the RF range2 weighing 120 grams, as well as the OC-E4A, a new off-camera shoe cord for Canon’s multi-function shoe.
Capture the moment
The EOS R100 features a 24.1 megapixel APS-C sensor, which is significantly larger than that found in many smartphones3, providing a noticeable step up in image and video quality. This not only delivers outstanding colour and incredible detail, but also gives users the ability to shoot in low light conditions and achieve beautiful, authentic bokeh where the background is smoothly softened, allowing the subject to stand out.
With the intelligent autofocus of the EOS R range, the EOS R100 has Dual Pixel CMOS AF with fast and accurate subject detection, tracking people’s eyes when using the viewfinder or the LCD screen to keep up with the action and focus on what really matters. By offering up to 6.5 fps continuous shooting with One Shot AF and 3.5 fps with Continuous AF3, the EOS R100 helps to capture that special moment.
The EOS R100 has great video performance, offering 4K 25p video5, bringing the benefits of the EOS R System to this easy-to-use, entry-level camera. It is also capable of Full HD video recording at 60 fps6 and HD 120 fps, ideal for smooth slow-motion videos, which is particularly useful when getting creative with holiday content. The reliable Dual Pixel CMOS AF also enables face detection and eye tracking when recording in Full HD.
Unlock your potential
The portable design of the EOS R100 – weighing just 356g7 – is smaller and lighter than most traditional DSLRs, perfect for those who want to shoot on the move. Its comfortable grip, electronic viewfinder, intuitive controls, and guided user interface give users the tools to be the family’s very own photographer, without having to be a professional. This is supported by Creative Assist, making it easy to adjust background blur, brightness, contrast, and colour balance.
Users also have the option to experiment with an array of versatile Canon accessories, such as innovative RF lenses, microphones and Speedlites, making the creative possibilities endless. The compatibility of the EOS R100 with Canon’s range of RF and RF-S lenses in particular means users can extend their reach and get creative with fast apertures.
Seamlessly connect and share
Wi-Fi® and always-on Bluetooth® connectivity8 enable users to seamlessly transfer images and videos to their smartphone using the Canon Camera Connect app for instant sharing. The app also enables users to operate the EOS R100 remotely, while Bluetooth connection allows simple control with the BR-E1 remote control or a smartphone, perfect for group photos and videos.
Introducing Canon’s smallest and lightest RF prime lens9
The RF 28mm f/2.8 STM is an extremely compact and lightweight full frame RF prime pancake lens. It has been carefully designed to be the perfect combination for cameras such as the recently launched EOS R8. It can easily fit into many kit bags or be used instead of a body cap, ideal for travel and street photographers on the move.
Its versatile 28mm focal length and fast f/2.8 maximum aperture make it suitable for a variety of shooting scenarios. The fast aperture enables low light shooting and achieves a shallow depth of field for blurred backgrounds to make the subject stand out. The RF 28mm f/2.8 STM includes a combined control and focus ring, enabling users to easily adjust settings and quickly switch to manual focus if required. What’s more, the STM motor also allows quiet autofocus and smooth transitions between subjects.
Canon’s combination of an EOS R body and RF lens enables a variety of correction options to be implemented to assist entry-level photographers and videographers, offering better image quality, and allowing for a smaller lens design. The effective placement of three high-precision plastic moulded aspheric elements achieves excellent rendering capability and compactness while also keeping the number of elements to a minimum.
As a super compact, lightweight and affordable option, the RF 28mm f/2.8 STM broadens the choice of Canon’s advanced prime lenses for EOS R System users, which also includes:
• RF 16mm f/2.8 STM
• RF 24mm f/1.8 MACRO IS STM
• RF 35mm f/1.8 MACRO IS STM
• RF 50mm f/1.8 STM
• RF 85mm f/2 MACRO IS STM
Additional flexibility with Canon’s new OC-E4A
The OC-E4A is Canon’s new cable for the multi-function shoe, featured on several EOS R System cameras, which allows the new advanced range of accessories to be placed away from the hotshoe. It allows multi-function accessories such as Speedlites to be used off camera for correct lighting when shooting vertically to prevent shadows and reduce red eye. The OC-E4A can also provide power to devices such as microphones, and it has been designed to enable use with the RF 5.2mm f/2.8L DUAL FISHEYE lens.
EOS R100 key features:
• 24.1 MP APS-C sensor
• Dual Pixel CMOS AF with subject detection
• 4K video (crop, 25p)
• Full HD 60 fps and HD 120 fps10
• Electronic viewfinder
• Compact and lightweight body
RF 28mm f/2.8 STM key features:
• Slim and lightweight
• Affordable wide-angle prime lens
• Versatile 28mm focal length
• Fast f/2.8 maximum aperture
• Optical quality and clever corrections
Pricing and availability
Pricing will be set at dealers’ discretion
• The EOS R100 Single Kit is priced at RRP $1,299.00 (incl. GST) and EOS R100 Twin Kit at RRP $1749 (incl. GST). EOS R100 will be available in New Zealand from late June 2023.
• The RF 28mm f/2.8 STM is priced at $699.00 (incl. GST) Availability in New Zealand to be confirmed.
• The OC-E4A is priced at $379.00 (including GST) and is compatible with Canon’s EOS R3, EOS R6 Mark II, EOS R7, EOS R8, EOS R10, EOS R50 and EOS R5 C. Availability in New Zealand to be confirmed.
1 As at the 24th May 2023.
2 As at the 24th May 2023.
3 Many smartphone sensors typically measure 1/2.55 inches and up to 1/1.30 inches.
4 When using continuous shooting in silent shutter mode, 12-bit A/D conversion is applied to RAW files.
5 When resolution is 3840 x 2160, image is cropped around the centre of the image sensor.
6 Digital zoom is available only when set to Full HD 30fps, 25fps or 24fps.
7 Camera body only.
8 Equipped with Bluetooth® low energy technology. The Bluetooth® word mark and logos are registered trademarks owned by the Bluetooth SIG, Inc. and any use of such marks by Canon Europe Ltd. is under license. Other trademarks and trade names are those of their respective owners. Wi-Fi® is a registered trademark of the Wi-Fi Alliance. The Bluetooth® word, mark and logos are registered trademarks owned by the Bluetooth SIG, Inc. and any use of such marks by Canon Inc. is under license. Other trademarks and trade names are those of their respective owners.
9 As at the 24th May 2023.
10 AF disabled during recording.
