It’s time for a camera.

Welcome, you’re ready.

Thank you, phones.

We’d like to thank phones for their good work. Seriously. They’ve shown millions of people the power of images. But now it is time to move forward. Time to move to the next level. Time to move from snapping a moment to capturing the moment. We think you’re ready - and we’re ready to help.

It’s time to answer creativity’s call.

With 32.5MP, lightning-fast continuous shooting at 30 frames per second and 4K 60p movie recording, the EOS R7 packs a punch. With this camera you can stop mindlessly snapping. Advanced subject tracking and in body image stabilizer mean you're equipped to get the perfect shot each and every time. If you've been waiting for a reason to get back out there and push the boundaries of your creativity, the EOS R7 is it.

It’s time to answer creativity’s call.

Weighing in at just 429g, the EOS R10 is still packed to the brim with features. Capture truly beautiful footage with 24.2MP and 4K 60P movie shooting capabilities. Plus, with 23 fps continuous shooting and built in flash you'll never have to miss the shot again - no matter the conditions. The EOS R10 gives pocket-sized a whole new meaning. Take it on the go with you anywhere and re-ignite that creative fire.

It’s time to go big.

Big sensors make big sense. And our cameras have much bigger sensors. So you can capture real detail and get the shot you want. You can crop without loss. Then print without loss. It’s time to see the difference.

Image by @denysblack

It’s time to focus on faces.

The difference is in the details. ‘Portrait Mode’ gets you on your way. But the combination of sensors and lenses and the ability to control blur (what the pros call ‘bokeh’) with a mirrorless camera will help you bring out the details in faces. It’s time to make those details pop.

Image by @_tommykuo

It’s time to zoom ahead.

Get closer to perfection. A bigger sensor and better lenses mean you can zoom in without losing out. So you don’t just see bigger pixels, you see more detail. The bigger the distance, the bigger the difference. It’s time to see it all.

Image by @colinjlucas

It’s time to see in the dark.

Low light no longer means low quality. That combination of bigger sensors and better lenses in our mirrorless cameras improves what the pros call ISO sensitivity. In a nutshell, that means that the camera collects more light, and makes it easier for you to use that light. It’s time to welcome the night.

Image by @julianlallo

It’s time to move forward.

Movies should move people. And when you produce videos with our mirrorless cameras, they do. Bigger sensors and better lenses mean more detail, higher dynamic range and better colours. And that means your productions produce better results. From Twitch streams to YouTube videos. It’s time to step up.

It’s time to take control.

There’s tweaking a video. And then there’s creating a masterpiece. A camera lets you take charge of how your videos look. A camera allows you to Shoot To Edit. You control focus. You control exposure. You can store hours of footage instead of seconds. And you can use simple editing software to control everything your heart desires. It’s time to be boss.

It’s time to connect.

With Canon cameras you are always connected. The Camera Connect App lets you easily upload your higher quality shots to social media, and even use your phone as a remote. Show the world your best. It’s time to share.